Recently, OTT services have become extremely popular with many viewers.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT is a service that provides diverse media through online networks.
Netflix, Watcha, and TVING are 대표 examples.
Different from cable TV, OTT lets users watch what they want, when they want.
Multiple reasons explain the rapid growth of OTT services.
It allows people to enjoy different genres from a single service.
Films, series, and variety programs can be selected by preference.
Another benefit is its lower cost compared to classic TV services.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
Recently, increasing subscription prices have caused 부담 for many users.
Because of this, interest in free streaming services is growing.
Advertising-based services provide content at no charge.
Cost-conscious users find this model attractive.
FAST services are becoming popular as ad-supported alternatives.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
FAST is seen as a future growth engine in a slowing TV industry.
The main benefit of free platforms is zero subscription fees.
Another plus is the wide range of available programs.
On the downside, ads interrupt viewing experiences.
Also, content quality may be lower than paid OTT services.
In the future, both OTT and free streaming services will continue to evolve.
Ad-based free models may become even more popular among users.
Enjoying content without financial pressure is a strong advantage.
In conclusion, combining premium OTT quality with free access matters.
If both more info advantages are used properly, users can gain better experiences.
I look forward to seeing how the streaming industry develops in the future.